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Mission:Customers: to provide customers with the best products and services;
          Staff: to create space for development to enhance the value of staff, improve the quality of life;

          For the community: Return provides the operating environment for our community.


Vision:Make China an outstanding leader in the field of lifting.

The core concept (business purposes):Stick to the base, honesty, endless for the body, Nisshin for the Road;

Team Concept (entrepreneurship):Thick the mob, the congregation gather the strong, strong, raw power, poly force the Sheng;

Philosophy (work style):Rigid command, rapid response, the implementation of the initiative, minutes and seconds careful;

Philosophy (business purposes):Root for the integrity, value for money, customer affinity, first customer;